Livingbridge Investment Director James Titmuss worked with Impetus-PEF supported Street League in the summer of 2008 to research new markets.
Street League works with disadvantaged young people and adults in the UK using the power of sport through a structured football and education programme that helps build confidence, improve health, extend social networks, and develop skills towards long-term education, employment and independence. As of 2013, Street League is operating in London, Glasgow, Manchester, Tees Valley, Edinburgh, Liverpool and Nottingham, with plans to expand further.
James carried out some research on the market in Glasgow for Street League’s services and he did an analysis of football in the community programmes run by the football clubs in the area.
His work highlighted the differentiated offering of Street League and this helped support a successful application for investment from Inspiring Scotland.
James said about his work: “We were able to take advantage of some of the skills we normally use in assessing investment opportunities to demonstrate Street League’s differentiated offering in engaging with young adults through football. It was particularly pleasing that this helped to support a successful grant application that will enable them to further expand their services into Glasgow.”